Kozel Website Redesign

A retailer-facing digital platform for Asahi UK, designed to help convenience stores grow beer sales through smarter category understanding, better shelf execution and practical Perfect Store guidance.

I designed the full website experience in Figma, shaping the structure, user journey, visual design and responsive interface for a practical retail education platform. The website was built on Magnolia CMS as part of Asahi’s wider transition to a new digital content management system.

Asahi Super Sales brings together beer category insights, sales advice, planograms, must-stock recommendations, latest trends and brand portfolio information in one clear digital hub. The platform helps retailers understand where the beer category is growing, which products to prioritise, how to optimise shelf layouts and how to make better ranging decisions for their store.

The visual direction used colour combinations from the Asahi Group brand world, creating a system that felt commercially focused, easy to navigate and consistent with the wider business.

The campaign also extended beyond digital into print, including retailer leaflets, brochures, planogram materials and supporting sales tools. To maintain consistency across future touchpoints, I created a dedicated style guide for the Asahi Super Sales visual system.

Link to live website: asahisupersales.co.uk